07 → "Santal" Brand Refresh
This project reimagined an Italian juice brand. While studying abroad, I was challenged to select a brand we personallyconnected with and develop a refreshed identity. My choice reflected both cultural appreciation and a genuine connection to
the product, allowing me to create a design that felt authentic.
Software/Skills Used: Photoshop, Illustrator, Illustration, Branding, Type Design
Summer 2023
I developed a custom wordmark to capture the essence of Santal. Starting with a hand-drawn capital S, I designed the remaining letters to flow seamlessly, creating a unified and balanced aesthetic. The design was then refined digitally, preserving the organic charm of the original sketch while achieving a clean, precise finish.
For the packaging mockups, I hand-drew the product. My focus was on incorporating textures that reflect the organic qualities
of the juice itself. From illustrating fruit graphics to seamlessly integrating the brand mark, every detail was considered
to capture and communicate the brand.